Marketing textbook

The Modern Marketing Principles Textbook and Video Case Studies Are the Perfect Combination Whether you teach a small class or an overflowing lecture hall, the Modern Marketing Principles Textbook and Video Case Studies are the ideal to approach to incorporating core marketing concepts and real-world application into your course. Build a strong foundation: Prepare students for future courses and employment with foundational marketing content.Provide hands-on learning: Let students apply their knowledge to real-world scenarios in engaging marketing problems faced by actual businesses. Table of Contents Chapter 1 – Introduction to MarketingChapter 2 – Marketing ResearchChapter 3 – Segmentation and Target MarketingChapter 4 – PositioningChapter 5 – The Buyer Behavior ProcessChapter 6 – Introduction to Product ManagementChapter 7 – Services MarketingChapter 8 – Brands and Brand ManagementChapter 9 – RetailChapter 10 – Pricing Products and ServicesChapter 11 – Promotions Overview and Focus on AdvertisingChapter 12 – Digital Marketing and SEOChapter 13 – Social Media MarketingChapter 14 – Distributing ProductsChapter 15 – The Marketing EnvironmentChapter 16 – The Marketing Plan and Analytics Process Current and Core ConceptsThe Modern Marketing Principles textbook gives students up-to-date content framed with marketing trends that industry professionals use every day. Updated every year, the textbook keeps your curriculum current in the changing marketing landscape. Hands-on, Practical SkillsThis courseware is packed with relatable, real-world examples. It is guaranteed to provide your students with the opportunity to improve and practice their marketing skills. Academic and Industry PerspectiveAuthors Kinda Wilson and Jerry Rackley draw on experience as both educators and marketing professionals. Both are marketing instructors at Oklahoma State University. Video Case Studies Real-world CasesThe Stukent Video Case Studies let students put their learning to the test as they face real marketing problems experienced by actual businesses. Increased Student EngagementStudents have opportunities to learn from one another as they engage in discussions on how to solve the struggles posed in the Video Case Studies. Compatible with Varying Class SizesWhether your principles of marketing course has 10 students or 300, the Video Case Studies provide practical learning opportunities. Sample Video Case Study See the Courseware for Yourself Request Free Instructor Access A Stukent course consultant will verify you’re an instructor and send you an email to set up your account. Take a Look at the Modern Marketing Principles Textbook To make sure you don’t miss any features, we suggest you have a course consultant show you around the Edify platform. Fill Out Order Form A course consultant will help you fill out an order form when you’re ready to start using the courseware. Stukent Simternships™: Employ Students in Career-Relevant Learning A Stukent Simternship is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks. In a

The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of Marketing. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.This textbook An Overview of Marketing -- Marketing, The Marketing Orientation Evolution, Contemporary Relationship Marketing, Value Based Marketing, Importance of Marketing, Evaluating Marketing PerformanceMarketing Strategies and Planning -- The Strategic Planning Process, Strategic Views, Introducing the Marketing Plan, Overview of Forecasting, Steps to Creating a Marketing PlanThe Marketing Environment -- The Marketing Environment, Internal Factors, External Factors, TechnologyConsumer Marketing -- Consumers, Marketing Research Process, Technology to Assist Market Research, Market Segmentation, Identify Target Markets, Conducting a Segmentation, Competitive Perceptual Positioning, Consumer Decision Process, Personality Influences on the Consumer Buying Decision Process, Social Influences on Consumer Purchasing, Consumer ExperienceBusiness to Business Marketing -- Business Markets, Business Customers, Industrial Classification, Business Buying Decision ProcessServices Marketing -- The Importance of Services, Services vs. Products, Marketing Mixes for Services, Service QualityGlobal Marketing -- Global Marketing, The Global Marketing Environment, Important International Bodies and Agreements, Types of International Business, Global Marketing MixPricing -- Price, Competitive Dynamics and Pricing, Demand Analysis, Inputs to Pricing Decisions, Pricing Objectives, General Pricing Strategies, Specific Pricing Strategies, Pricing Tactics, Pricing Legal ConcernsProducts -- What is a Product?, Types of Products, Product Line and Product Mix, Product Life Cycles, Managing Existing Products, New Product Development, Differentiating Factors in Product Design, The Spread of New ProductsBranding & Packaging -- Branding, PackagingMarketing Channels -- Marketing Channels in Supply Chain, Channel Intermediaries, Channel Structures, Channel Strategy Decisions, Marketing and Channel RelationshipsIntegrated Marketing Communication -- Integrated Marketing Communications, Understanding Promotion, The Promotion Mix, Selecting the Promotion Mix for a Particular Product, Integrated Marketing CommunicationAdvertising and Public Relations -- Types of Advertising, Impacts of Advertising, The Advertising Campaign, Public RelationsPersonal Selling & Sales Promotion -- Personal Selling, The Personal Selling Process, Selling Roles, Types of Selling, Managing the Sales Force, Sales Promotion, Consumer Sales Promotion Methods, Trade Sales Promotion MethodsSocial Media Marketing -- Social Media

Marketing7th editionEISBN:126042829XEISBN-13:9781260428292Textbook Solutions Only$14.95/mo.Solve your toughest problems with:Access to step-by-step Textbook Solutions for up to five (5) different textbooks per month (including this one!)Ability to post up to twenty new (20) questions per monthUnlimited viewing of 25 million fully solved homework questions in our Q&A library answered by expertsby Total Price: $14.95Billed monthly. Cancel anytime.Full Title:MarketingEdition:7th editionISBN-13:978-1260428292Format:ebookPublisher:McGraw-Hill Higher Education (1/29/2019)Copyright:2020Dimensions:0 x 0 x 0 inchesWeight:Standard shipping2-day shipping1-day shippingPhysical textbooks must be returned within 21 days of orderingRent 📙Marketing 7th edition (978-1260428292) today, or search our site for other 📚textbooks by Dhruv Grewal. Every textbook comes with a 21-day "Any Reason" guarantee. Published by McGraw-Hill Higher Education.Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The seventh edition represents the authors’ most extensive revision today exploring both fundamentals and new marketing influencers such as digital social and mobile marketing marketing analytics and the psychology influencers on consumer behavior. Written in an engaging highly visual format with up-to-date examples throughout for today’s mobile students and instructors. Accompanied by Connect® our highly reliable digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.